ad77 Privacy Policy — Your Data, Your Rights, Our Responsibility

This Privacy Policy describes how ad77 ("we", "us", "the Platform") collects, processes, stores, and protects the personal data of individuals ("you", "the Player") who register and use the services available at ad77.run. This includes all features of the ad77 platform: sports betting, live casino, jackpot slots, poker, esports betting, and Ludo games.

We take your privacy seriously. The ad77 platform was built with Pakistani players in mind, which means we understand the value of trust in this market. You are sharing your real name, your CNIC details, your mobile number, and your financial information with us when you register. We do not take that lightly — and this document sets out in clear terms what happens to that information.

By registering an ad77 account or by continuing to use the platform, you confirm that you have read and understood this Privacy Policy and consent to the data practices it describes. If you have questions at any point, you can reach us at support@ad77.run and we will respond in plain language, not legal boilerplate.

2.1 Registration Data

When you create an ad77 account, we collect the information you provide during registration. This includes your full name as it appears on your CNIC, your Pakistani mobile number, your email address, your date of birth, and the username and password you choose. This data is required to create and manage your account. Without it, we cannot provide the service.

2.2 Identity Verification (KYC) Data

Before processing your first withdrawal, ad77 may ask you to complete a Know Your Customer (KYC) verification. This involves submitting a copy of your CNIC (front and back) and, in some cases, a selfie holding the document or proof of your payment method. This process is required to confirm your identity, prevent underage use, and comply with anti-money laundering obligations. KYC documents are stored securely and reviewed only by authorised ad77 compliance staff.

2.3 Financial Data

When you make a deposit or withdrawal, ad77 receives transaction data including the payment method used (Easypaisa account number, JazzCash number, bank account details, or card details), transaction amounts, and timestamps. We do not store complete card numbers on our servers — card transactions are handled through PCI DSS-compliant payment gateways. We retain the last four digits of card numbers for reference purposes only.

2.4 Usage & Behaviour Data

As you use the ad77 platform, we automatically collect data about your activity: which games you play, which sports markets you bet on, the frequency and size of your bets, session durations, and pages visited. This data is used to improve platform performance, detect unusual activity, and personalise your experience where you have opted in to personalisation.

2.5 Device & Technical Data

We collect technical information from the device and browser you use to access ad77. This includes your IP address, device type, operating system, browser version, and screen resolution. This information helps us ensure the platform renders correctly on your device and assists our security team in identifying unauthorised access attempts.

ad77 uses the personal data we collect for specific, legitimate purposes. We do not process your data for purposes beyond what is described here without your explicit consent or a legal obligation to do so. The primary purposes are:

• Account management: Creating, maintaining, and securing your ad77 account. This includes processing your login, tracking your balance, and associating your bets and game sessions with your account.
• Payment processing: Handling deposits from and withdrawals to your registered PKR payment methods. Verifying that payment accounts match your registered identity.
• Identity verification: Confirming you are who you say you are, that you meet the minimum age requirement of 18, and that you are not a politically exposed person or subject to financial sanctions.
• Platform improvement: Analysing aggregated usage data to identify technical issues, improve game loading times, and make the mobile experience smoother for Pakistani users.
• Fraud prevention and security: Monitoring for suspicious behaviour patterns that might indicate account takeover, bonus abuse, money laundering, or underage use.
• Responsible gaming: Using your activity data to identify patterns that may indicate problem gambling behaviour. Where such patterns are detected, ad77 may reach out to you or apply responsible gaming interventions in line with our Responsible Gaming policy.
• Customer support: Using your account and transaction history to diagnose and resolve issues you raise with our support team.
• Promotions and communications: If you have opted in to marketing, sending you information about new promotions, bonuses, and features on ad77 relevant to your game preferences. You can opt out at any time from your account settings or by emailing support@ad77.run.

ad77 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Full stop. Here is who we do share data with, and why:

4.1 Payment Processors

To process your PKR deposits and withdrawals, we share necessary transaction data with Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners that facilitate IBFT transfers. These processors receive only the minimum data needed to complete your transaction. They operate under their own privacy policies and are subject to data protection obligations under Pakistani financial regulations.

4.2 KYC and Identity Verification Partners

Identity verification for KYC purposes may involve a third-party verification provider. Your CNIC data and selfie are shared with this provider solely for the purpose of verifying your identity. Verification providers are contractually bound to use your data only for this purpose and to delete it after the verification process is complete.

4.3 Game Software Providers

Live casino games on ad77 are provided by studios such as Evolution Gaming and Pragmatic Play Live. When you play these games, the provider's software receives a session token and your current balance. Providers do not receive your name, CNIC, mobile number, or payment details. Game session data is processed under the provider's own data processing agreements with ad77.

4.4 Legal and Regulatory Disclosure

ad77 will share personal data with law enforcement, regulatory bodies, or other government authorities if we are legally required to do so. This includes responding to court orders, cooperating with investigations into financial crime or match-fixing, and reporting suspicious transactions as required by applicable law. We will notify you of any such disclosure where we are legally permitted to do so.

The ad77 website uses cookies and similar tracking technologies to make the platform work correctly and to improve your experience. A cookie is a small text file stored on your device by your browser when you visit a website. ad77 uses the following categories of cookies:

Most Pakistani mobile browsers allow you to control and delete cookies through the browser settings. However, disabling essential cookies will prevent the ad77 platform from functioning correctly — you will not be able to log in or place bets without them.

ad77 does not use third-party advertising cookies. The analytics tools we use process data in aggregate and anonymised form — they do not build individual advertising profiles of our players.

ad77 takes data security seriously. The following technical and organisational measures are in place to protect your personal data:

• SSL/TLS Encryption: All data exchanged between your browser or mobile device and the ad77 platform is encrypted using TLS 1.2 or higher. The padlock icon in your browser address bar confirms this is active.
• Data Encryption at Rest: Sensitive data fields — including CNIC numbers, payment details, and passwords — are encrypted in our databases using AES-256 encryption. Passwords are hashed using bcrypt and are never stored in plaintext.
• Access Controls: Access to player personal data within ad77 is restricted on a strict need-to-know basis. Customer support staff can view account details relevant to resolving support queries. Only compliance officers can access KYC documents. Database administrators operate under logged access with multi-factor authentication.
• Penetration Testing: The ad77 platform undergoes regular security assessments including vulnerability scans and penetration testing by independent security professionals.
• Incident Response: In the event of a data breach affecting player personal information, ad77 will notify affected players within 72 hours of becoming aware of the breach, describe the nature of the data affected, and outline the steps taken to address it.

ad77 does not keep your personal data longer than is necessary for the purpose it was collected, or longer than required by law. The specific retention periods are:

After the applicable retention period, your data is permanently deleted or irreversibly anonymised from all ad77 systems. Anonymised, aggregated data (with no ability to identify individuals) may be retained indefinitely for statistical analysis and platform improvement.

You have a number of rights regarding the personal data ad77 holds about you. Here is what each right means in practice and how you can exercise it:

To exercise any of these rights, email support@ad77.run with the subject line [DATA REQUEST]. We will verify your identity before processing the request and respond within 30 calendar days. There is no fee for exercising your rights.

The ad77 platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. Our registration process includes an age declaration and, for accounts that reach the withdrawal stage, CNIC verification that allows us to confirm age.

If you are a parent or guardian and believe your child has registered an account on ad77, please contact us immediately at support@ad77.run with the subject line [UNDERAGE REPORT]. We will investigate, suspend the account, and if underage use is confirmed, delete all associated data permanently. Any funds deposited by a minor will be returned to the payment method used after verification, in compliance with applicable law.

ad77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the features we offer. When we make material changes — meaning changes that affect your rights or how we use your data in a meaningful way — we will notify you by email and post a revised version on this page with an updated "Last Updated" date.

Minor, non-material changes (such as clarifying existing language or correcting typographical errors) may be made without prior notice. We encourage you to review this page periodically to stay informed about how ad77 handles your personal data.

Your continued use of the ad77 platform after a Privacy Policy update constitutes acceptance of the revised policy. If you disagree with any changes, you should stop using ad77 and contact us to request account closure and data deletion.

If you have questions about this Privacy Policy, want to exercise any of your data rights, or need to report a privacy concern, the ad77 privacy team is reachable through the following channels:

When emailing about a data matter, use the appropriate subject line prefix:

• [DATA REQUEST] — Access, portability, correction, deletion, or restriction requests
• [UNDERAGE REPORT] — Reports of suspected underage account use
• [PRIVACY CONCERN] — General privacy queries or policy questions
• [OPT OUT] — Marketing communication opt-out (if account settings are not accessible)

We are committed to responding to every data-related enquiry in plain, direct language. If after our response you feel your concern has not been properly addressed, you have the right to escalate to the relevant data protection authority.